HAL's role is to work with the nursery and garden industry in developing the strategic plan, preparing annual programs and facilitating linkages between the nursery and garden industry and other horticultural industries and agencies. To ensure the nursery and garden industry are equal partners in this process, HAL has set up an Industry Advisory Committee (IAC) that consists of representatives nominated by industry. Its membership provides a broad range of expertise encompassing marketing, research and industry development aligned with the objectives of the industry strategic plan. The key role of the IAC is to provide direction and advice to HAL on the most appropriate use of funds to ensure maximum industry benefit
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