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NGIA Clippings - June 2011
A World Environment Day (WED) clad Improve your Plant/Life Balance (PLB) logo heralded a week of environmental messaging in the lead up to WED, June 5th. Posts on how to attract native fauna to your backyard (utilising existing materials from Flora for Fauna) were uploaded daily and achieved over 80 000 impressions with many likes and comments from our over 16500 followers. An environmentally themed project of water bowl was also added as an achievable difference that this younger demographic could make that was neither to costly nor too fixed with many of them currently living in rental properties in inner urban areas. A similarly mutually beneficial plan is being devised to support National Tree Day on July 31st (July 29th in schools).....
NGIA Clippings - May 2011
Improve your Plant/Life Balance Update
Improve your Plant/Life Balance Facebook community continues to grow with 16 438 current ‘likes’. The draw for the major prize (Daintree Eco Lodge Holiday) will occur on May 27th with all registered plant owners who have accumulated enough points in the draw. This will not be the end of the Facebook group with smaller competitions, inspirations and education to be posted going forward to further communicate the benefits of plants to our audience of budding gardeners.
NGIA Clippings - April 2011
Improve your Plant/Life Balance at MIFGS
NGIA Clippings - March 2011
NGIA Secures Funding Under the National Weeds and Productivity Research Program
NGIA has secured $212,059 of funding through RIRDC (Rural Industries Research and Development Corporation) under the National Weeds and Productivity Research Program to undertake a research project titled “Weed Risk Assessment for Australian Nursery & Garden Industries”.
This project is a collaborative project, managed by NGIA Environmental and Technical Policy Manager Dr Anthony Kachenko. Other scientists involved with this project include Dr Roger Spencer (Scientist, Royal Botanic Gardens South Yarra, Victoria), Dr Stephen Johnson (Weed Ecologist, Industry & Investment NSW) and Mr Scott Charlton, (A/Manager Invasive Species Strategy & Planning, Industry & Investment NSW).
NGIA Clippings - February 2011
Get ready for put a plant on your desk day!
The first initiative of the Improve your plant life balance campaign, put a plant on your desk day is fast approaching.
March 2nd is the big day where we will launch phase one of the campaign with a massive plant giveaway targeting office workers in the major capital cities are the nation.
’Put a Plant on Your Desk’ is the call to action. Each plant has an activation code (on the specially designed plant label), encouraging people to join our custom-built Plant/Life Balance Facebook group. Once there, they learn how to take care of their plant, share its progress with Facebook friends, enter weekly competitions, and receive green life discount coupons and lots more. A raft of PR activities with TV and print media will support the launch
NGIA Clippings - December 2010
Social marketing...What it means for you and the new marketing campaign...
Social Marketing by definition seeks to influence social behaviours not to benefit the marketer but to benefit the target audience and the general public. The primary focus is on the customer on learning what they want and need rather than trying to persuade consumers to buy what we are producing.
Social Marketing/facebook has been chosen as the medium to deliver the ‘improve your plant life balance’ campaign as it provides us with a low-cost interactive tool to engage and inform a segment of the market that is proven to get users involved and pass on the information. The experiential plant giveaway is designed to create the hype and ‘talkability’ around plants and their role in our work place, homes and lives generally. The plants will be handed out across Australia in the morning peak hours of March 2nd 2011.
NGIA Clippings - November 2010
A blooming great idea to boost green life sales and get people talking about plants. Nursery & Garden Industry Australia is excited to announce a new industry initiative to boost sales of green life and plant care in Australia.
NGIA Clippings - October 2010
Birdwood Nursery Queensland - Shortlisted in the Biosecurity Farmer of the Year Awards
Birdwood Nursery, Woombye, Queensland was shortlisted as a finalist for the inaugural 2010 Australian Biosecurity Farmer of the Year Award as part of the broader Australian Farmer of the Year Awards. ABC Rural and Kondinin Group coordinated the event and the award was sponsored by Plant Health Australia.
NGIA Clippings - September 2010
Securing Your Nursery Made Simple
Australians interested in nursery production have good cause to be concerned about plant pests such as Sudden oak death (Phytophthora ramorum), Asian gypsy moth (Lymantria dispar) and Glassy-winged sharpshooter (Homalodisca vitripennis).
NGIA Clippings - August 2010
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NGIA Clippings - July 2010
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NGIA Clippings - June 2010
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NGIA Clippings - May 2010
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NGIA Clippings - April 2010
Woolworths at Conference!
NGIA is excited to announce that Woolworths will be presenting at National Conference! Melinda Smith Chief Operating Officer, Ian Roberts Senior Merchandise Manager and Ann McKeon Green-life, Gardening and Landscaping Buyer will outline their vision for “Project Oxygen” – their new concept stores set to be launched next year.
NGIA Clippings - March 2010
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NGIA Clippings - February 2010
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NGIA Clippings - December 2009
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2010 Nursery & Garden Industry State Awards
NGIA would like to congratulate all the individuals and businesses who entered the 2010 Awards. All State Winners will now advance to the National Finals. The National Winners will be announced in April at the Nursery & Garden Industry Australia Awards Gala Dinner, held in conjunction with the 2010 Conference in Darwin.
NGIA Clippings - November 2009
Nursery & Garden Industry announces new
NGIA Clippings - October 2009
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Grasp your opportunities at the 2010 NGI National Conference
NGIA Clippings - September 2009
In September Clippings:
Be part of the Industry's spring campaign!
Industry's spring campaign for 2009 is 'Plant a living asset'. The campaign has been developed to encourage consumers to get down to their local garden centre, get out in the garden and grow their own produce.
NGIA Clippings - August 2009
Aussie passion for plants continues to bloom
To launch spring for 2009 and create a platform from which to steer Industry programs, Nursery & Garden Industry Australia (NGIA) commissioned Newspoll research in July which interviewed 1,200 respondents and highlighted the changing scope of the Australian backyard.
NGIA Clippings - July 2009
Are you the best fisherman in the industry?
The 2010 NGI Conference is to be held in Darwin from April 19 to 22, 2010, and what better way to kick it off than with a fishing day? If you would like to take part in the fishing competition please email email@example.com by August 14, 2009.
NGIA Clippings - June 2009
New Awards, Simplified Entry Process, Great Winner
NGIA Clippings - May 2009
It's a dream come true for Fleming's Student Design Comp winner Spaniard Alicia Ferrer says she found it hard to believe when she was told she had won the Fleming's Student Design Competition. "There were so many emotions, this is something I had dreamt about." The competition, which is in its tenth year, is a key component of the Melbourne International Flower & Garden Show (MIFGS) and offers students of horticulture and design a wonderful opportunity to showcase their design talents and explore new ideas.
NGIA Clippings - April 2009
Last year, the first ever CNP student Scholarships were awarded. To be eligible for a Scholarship recipients had to be in their final year of studying for a qualification in horticulture Certificate III or above at the time of applying. There were two Scholarships, one for a student in a metropolitan area, and one for a student in a rural area, and the prize for each winner was expense-paid particpation in the Urban GreenScapes Symposium 2009 and Nursery and Garden Industry Conference, which took place in Canberra last month.